
"Hello everyone, I'm Roger Li, your experienced travel advisor at Highlights Travel Family. With over 10 years of expertise, I have assisted more than 5000 clients worldwide, gaining profound knowledge in Chinese destinations. Rely on my local insights to uncover hidden gems and off-the-beaten-path wonders. Trust is paramount, as evidenced by the countless 5-star reviews on Tripadvisor and Trustpilot. Join me and discover China like never before."
My Story
As an English major graduate, I possess exceptional fluency in English, enabling seamless communication with clients. With proficiency in Mandarin as well, I attract customers from both international and Chinese backgrounds. Engaging in conversations and forming friendships with individuals from diverse cultures brings me immense joy. Through my extensive 10 years of experience as a travel advisor, I have acquired profound knowledge and understanding of numerous destinations.

My Specialty
I specialize in popular cities like Beijing, Xian, Chengdu, Guilin, and Shanghai, as well as hidden gems like Tibet, the Silk Road, Yunnan, Xiamen, and Guizhou. With expertise in Southeast Asia, South Asia, East Asia, and the Middle East, I curate personalized itineraries for unforgettable travel experiences.
My Travel Highlights
Having explored over 50 cities in China and visited more than 15 countries worldwide, I hold a special appreciation for natural beauty, cultural immersion, historical sites, and local cuisine. My most unforgettable trip was to Yunnan in 2012. The mesmerizing blue skies and breathtaking landscapes provided a refreshing escape, while encounters with diverse ethnic minorities like Bai, Naxi, and Tibetan enriched my culinary journey. From savoring local delicacies to immersing in vibrant cultures, this experience left an indelible mark on my soul.

What the Clients Say about Roger Li


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Great wall is a must go in Beijing
![]() We went on a customised trip with China Highlights to Forbidden city, Tiananmen, Temple of Heaven and Great Wall. Itinerary was well planned with agent Roger Li before we departed. He is prompt in his responses and adjusted our itinerary a few times. More
abby, Dec 2024
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Great wall is a must go in Beijing
![]() We went on a customised trip with China Highlights to Forbidden city, Tiananmen, Temple of Heaven and Great Wall. Itinerary was well planned with agent Roger Li before we departed. He is prompt in his responses and adjusted our itinerary a few times. More
abby N, Dec 2024
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Fantastic trip
![]() Roger is a great trip advisor.Good service from the China Highlights. More
jenny huang, Oct 2024
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